It used to be that color trends would last a decade. Think of the avocado green and harvest gold of the 70’s proudly splashed on toilets, kitchen appliances, and wallpaper; the peach and mint green of the 80’s interpreted beautifully on floral sofas. And who could forget the beige on beige, and the blues and violets of the 90’s?
In recent years, the trends have lasted only 5 years. However, as an example of the fast-paced times in which we live, there is now a “color of the year” and, though similar to last year, it is very different.
How do they choose the color of the year? Who are “they,” what influences their choice, and why should you get excited about it?
“They” are global color teams whose sole purpose is to follow world trends. Many companies conduct independent research to analyze the world’s politics, natural disasters, wars, terrorist acts, economics, diets, needs, hopes, wants and desires and how these affect the world’s mood and emotions. From that, they assign a color to the coming year. You will see Color-Of-The-Year from all the major paint companies like PPG Paints, Sherwin Williams, Benjamin Moore, and Pantone. The colors they reveal annually become future trends that will be showcased and readily available, from upholstery fabrics and throw pillows to dresses, shoes, and handbags.
By keeping an eye on these trends you can become a savvy shopper or decorator. After all, it’s not every year you can find a wonderful pair of navy blue boots or pumps, let alone more than one option of them. And aubergine throw pillows don’t grow on trees. Trust me, I’ve looked!
Let me reassure you, the world’s “color of the year” doesn’t have to be your color of choice. It’s not everyone that can work a super dark teal. So if that’s not for you, no worries, comfortable neutrals and warm greys are still current and now. But if you are adventurous, this is a trend you should follow, that way when that super dark teal does hit the stores you are ready to pounce on it! So if color is your jam, keep your eye on the trends.
I personally love classic colors and am thrilled that they are always readily available. But if you’re looking to project a mood or a trend into your space, then this is the place to start.
Have you been wondering why there are so many matte black cars out there and why people are painting their houses black? Well, it might have something to do with the 2018 color of the year: Black Flame
From the PPG Paints Global Color Team the color for 2019 is projected to be: Night Watch
This is a dark teal. A hyper green based on the theme “WE ARE,” drawing attention to how the world is a collective tribe and community.
If you want your decor to stay on trend but have no idea where to start, the designers at Charlene Neal pureSTYLE are poised to help you navigate not only the here and now, but also the up and coming. They can show you how injecting even a small amount of the trending color can keep your spaces fresh.
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